SF Giants Pitch Work
Raise awareness of new season and sell tickets. Our challenge was to build on qualities that make SF uniquely SF. Creatively, we developed 3 distinct directions that convey how delightfully unconventional the Giants are, just like San Francisco itself. The players aren't just athletes, but quirky ones with hilariously offbeat personalities, just like the people who live here. We wanted to bring the fans and players together and show how proud we are to live and play in a city famous for its cultural spirit and history.
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