Bay Crafted
Bay Crafted was a campaign that ran in the summer and enlisted local breweries to tell the story of the Tampa Bay's craft beer scene. Executions depict familiar scenes in Tampa Florida from the view of the city from the bars on the Hillsborough river to the streets of downtown Ybor. A series of promotions were formed around the abrupt weather conditions, such as a free glass of beer during a classic pop-up shower. In all cases, it's a perfect time to pause, take in the beauty of the bay and sample of the regions award-winning brews. Campaign won 2016 Gold Adrian Award.
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